AI Insights · Timothy · June 2024
Q2 2024: Top iOS Navigation Apps in the UK - Sensor Tower Insights
Explore the Q2 performance of leading iOS navigation apps in the UK. Sensor Tower's data reveals trends in downloads and active users for these essential tools.
In the second quarter of 2024, the navigation and maps category for iOS in the United Kingdom saw varying performance among its top applications. Sensor Tower provides a closer look at the trends for these essential travel companions.
Google Maps maintained a strong presence with weekly downloads fluctuating between 72K and 87K and weekly active users consistently above 9M, peaking at 9.7M in the last week of June.
Waze Navigation & Live Traffic showed a steady performance in downloads, ranging from 34K to 42K, and a stable user base with an upward trend, ending June with nearly 2.9M active users.
The UK's own what3words: Navigation & Maps experienced a notable increase in downloads, starting the quarter at roughly 16K and soaring to 47K by the end of June. Active users mirrored this growth, starting at 82K and escalating to over 151K.
Google Earth saw its downloads hovering between 18K and 21K, while weekly active users varied, with a slight dip in early June before climbing back up to around 145K by the quarter's end.
Lastly, myRAC had a more modest quarter in terms of downloads, which saw an initial figure of around 9.5K and a peak at nearly 17K in mid-June. Active users started at 18K and showed growth, reaching over 24K in the same period.
For more in-depth insights and analysis, Sensor Tower's full suite of tools is available to help understand the dynamics of app performance across various markets and categories.
